The story of Andrew Tate is probably going to be one of the most unique biographies in all of human history, when all’s said and done. I first found out about the guy in 2021, when he was merely an ex-kickboxer surrounded by beautiful women. Even back then I wasn’t young or naive enough to become a Tate superfan, but it was obvious to me that his fortune wasn’t fake. He might have been inflating the numbers a bit, but there’s no way to fake the kind of spending Andrew Tate does. Even back then it was obvious that he was rich. So how did he make his money? Andrew Tate got rich by running a webcam site and making investments in casinos and cryptocurrency. He reached 9-figure status in 2022 when he developed an affiliate marketing strategy for his Hustler’s University, an online school and community where Tate and his professors charge a $50 subscription fee. Tate makes millions of dollars every month from the Hustler’s University subscription fees alone.
Before I continue, I would like to make one thing clear. A lot of what Andrew Tate did was likely illegal. He is currently on trial for rape and continuous human trafficking. He is innocent until proven guilty, but I do not suggest anyone follow in his specific footsteps.
All that being said, the fundamental building blocks behind what Andrew Tate did to get rich should definitely analyzed. How many people are able to go from being middle class or poor to having over $100 million in assets? It’s extremely uncommon, and any system which can generate wealth to this extent should be analyzed.
Andrew Tate’s main fortes are marketing and sales. He knows how to promote his products where he wants, and he knows how to establish relationships that achieve his business goals. My hypothesis is that we will see more Andrew Tates in the coming decades, and that people working in sales and marketing will be the future business elites.
@bowtiedbull (on Twitter) is commonly considered to be one of the first accounts to start the “money Twitter” trend where people discuss investing, cryptocurrency, and the overall journey to wealth creation (usually done online or through some business). Most of money Twitter is bullshit, but their account generally isn’t. Bowtiedbull said the following:
“Marketing is the new software engineering.”
They said it a while ago, not exactly sure when, and at first, I didn’t understand it. Tech companies make a lot of money, and software engineers are well educated, right? Even if the cat was out of the bag on coding, few people would have been willing to take all the time required to get educated about it. That’s what I believed at the time.
Unfortunately for “smart” guys like me, coding ended up getting easier. People continued to develop tutorials, development environments, and copilot software that has made the skill much less valuable over time. Sure, people who code will always make good money, but there’s little way to track performance.
With marketing, the measure of your performance is how well the stuff you’re promoting sells. Good marketers make more money than bad marketers. The internet and social media have democratized content creation and as such made it possible for anyone to be their own marketer. You can promote other people’s products, or your own. Even if you don’t have anything to your name, you can create digital products like budget planners or email marketing templates.
Andrew Tate is one of the best and most pioneering marketers in history. He basically brought multi-level marketing to the internet and applied to the legitimate industry of online education. By allowing his students to promote Hustler’s University (HU), Tate was able to collect millions of extra dollars by having people do the marketing for him. By being the first to employ a new marketing model with a solid business, Tate was able to leverage the scale of the internet and make more money than people can ever imagine. Tate wasn’t only using marketing to run Hustler’s University. Even his cam business relied heavily on marketing. Knowing which women to pick, how to have them dress, how to make them pose, how to make them flirt, are all integral parts of the cam hustle process, and also forms of marketing. The trend becomes even more apparent when you look at other social media icons like Fresh N Fit, Kevin Samuels, or Iman Ghadzi. As much as these guys are hated by the masses, they make boatloads of money without offering much in the way of physical products. It’s clear if you’re looking: marketing really is the new software engineering.
Learning marketing has never been easier, and now is the perfect time to get in on the gold rush. There are no two ways about it, those who become kings of social media will become the new elite. It’s 2024. KSI and Logan Paul are millionaires and meme pages are selling for 10s of millions of dollars. Meanwhile, everybody who’s doing what most consider to be “real work” is either on strike or lamenting our new high cost of living. You want to be on the marketer’s side: actually, getting value out of the work you do.
So, follow the money! That doesn’t mean compromising your values in today’s world. You see the little trick is that creating content is marketing. Whenever you create content, it’s like posting a little Billboard online. How much traffic that billboard sees depends on how smart and lucky you are. Bowtiedbull was correct about a lot of things. We are about to see a future in which one-man companies are commonplace if not the norm. This is going to create tremendous value for society, but also concentrate wealth in the hands of the very few. Be one of the very few who knows what’s going on. If you work hard and focus on marketing, I’m sure you will see results.
