In the world of social media marketing, most platforms prioritize engagement within their own ecosystems—likes, comments, and shares keep users on their apps. However, Pinterest stands out as the only major platform designed to drive traffic directly to external websites. Unlike Facebook, Instagram, or TikTok, where links are often buried or restricted, Pinterest encourages users to click through to the source of the content.
For bloggers, e-commerce stores, and content creators, Pinterest is a powerful search engine that can send consistent, long-term traffic to their websites. In this article, we’ll explore:
- Why Pinterest is the best platform for driving website traffic
- How to design high-converting Pins using just your smartphone
- Best practices for posting Pins to maximize clicks
Why Pinterest is the Best Platform for Driving Website Traffic
1. Pinterest is a Visual Search Engine, Not Just Social Media
Unlike other platforms where content disappears after a few hours, Pins have a long lifespan—they can continue generating traffic for months or even years. Users come to Pinterest to discover ideas, not just to scroll passively.
- SEO-Driven: Pins rank in Pinterest’s search results based on keywords, similar to Google.
- Link-Friendly: Every Pin can (and should) link back to your website.
- High Buyer Intent: 85% of Pinners use Pinterest to plan purchases (Source: Pinterest Business).
2. Other Platforms Suppress External Links
- Instagram limits links to just the bio (unless you pay for ads).
- Facebook and TikTok prioritize keeping users on their platforms.
- YouTube requires viewers to manually click links in descriptions.
Pinterest, however, is built around the idea of driving traffic elsewhere.
3. Evergreen Traffic Potential
A well-optimized Pin can keep bringing visitors long after posting, unlike Instagram Reels or TikTok videos that lose reach quickly.
How to Design High-Converting Pins Using Just Your Smartphone
You don’t need expensive software—just your phone and a few free apps. Here’s how to create click-worthy Pins in minutes.
1. Ideal Pin Dimensions & Format
- Recommended Size: 1000 x 1500 pixels (2:3 ratio works best).
- Vertical Pins perform better than square or horizontal ones.
- Use high-quality images (avoid blurry or pixelated graphics).
2. Free Mobile Apps for Designing Pins
- Canva (Best for templates, text overlays, and branding).
- PicsArt (Great for photo editing and creative effects).
- Adobe Express (Professional designs with easy resizing).
3. Step-by-Step Pin Design (Using Canva Mobile App)
- Open Canva and search for “Pinterest Pin.”
- Choose a template or start with a blank design.
- Upload your own image or use a free stock photo.
- Add bold text (Use a clear, attention-grabbing headline).
- Include your branding (logo, website URL, or consistent colors).
- Save as a high-quality PNG or JPEG.
4. What Makes a Pin Clickable?
- Strong Headline: Example: “10 Easy Dinner Recipes (Ready in 20 Minutes!)”
- Bright, Contrasting Colors (Stand out in the feed).
- Minimal, Clean Text (Avoid overcrowding).
- A Clear Call-to-Action (CTA): “Click for the Full Guide!”
How to Post Pins for Maximum Website Traffic
1. Uploading Pins Directly from Your Phone
- Open the Pinterest app and tap the “+” button.
- Select “Create Pin.”
- Upload your Pin image.
- Add a keyword-rich description (Include your website link).
- Select a relevant board (Or create a new one).
- Publish!
2. Optimizing Pins for Search (SEO Tips)
- Use Keywords in the Title & Description (Example: “Best DIY Home Decor Ideas 2024”).
- Add Alt Text (Helps Pinterest understand your image).
- Link to a Relevant Page (Don’t send users to your homepage—link directly to the blog post or product).
3. Best Posting Strategies
- Post consistently (3-5 Pins per day for best results).
- Mix fresh Pins with repurposed content (Update old Pins with new images).
- Join group boards (Increases reach).
- Use Rich Pins (Auto-update product info/blog post details).
4. Track Performance with Pinterest Analytics
- Check which Pins drive the most clicks.
- See what keywords users are searching for.
- Adjust your strategy based on data.
Final Thoughts: Pinterest is a Traffic Goldmine
While other platforms make it difficult to send users off their apps, Pinterest actively encourages outbound clicks. By designing eye-catching Pins and optimizing them for search, you can turn Pinterest into a consistent traffic source for your website—all from your smartphone.
Key Takeaways:
✅ Pinterest is designed for driving website traffic—unlike Instagram or TikTok.
✅ Use Canva (mobile) to create scroll-stopping Pins in minutes.
✅ Post daily, use keywords, and track analytics for long-term growth.
Start implementing these strategies today, and watch your website traffic grow!
