In the world of entrepreneurship and business education, few names have risen as quickly and prominently as Alex and Leila Hormozi. This husband-and-wife team has built a business empire while making business education accessible to millions through their content, books, and investment firm.
Alex Hormozi: From Gym Owner to Business Mogul
Alex Hormozi’s journey is one of resilience and reinvention. After leaving a consulting career at 23, he opened his first gym locations at 24. His path wasn’t straightforward—he experienced multiple failures, losing everything twice before finding his winning formula at 26. It was during this period of desperation that he launched a licensing model that would become Gym Launch, generating $3 million in profit within six months and $17 million over the next year.His entrepreneurial journey led to the creation of multiple successful companies, including Prestige Labs (a supplement company that generated $20 million in its first year) and ALAN, a software platform for agencies. In 2021, a private equity sponsor acquired Gym Launch and Prestige Labs for $46.2 million, and ALAN was sold to a strategic buyer in an all-stock deal the same year.
Today, Alex is best known as an author and investor. His books “$100M Offers” and “$100M Leads” have sold over 1 million copies and consistently rank as the top selling books on Amazon for Marketing & Sales. His straightforward, no-nonsense approach to business strategy has earned him a following of over 5 million people across social media platforms.
Leila Hormozi: The Strategic Force Behind the ScenesLeila Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist whose story is equally compelling. After earning a degree in Exercise Science, she moved to Orange County, California in 2015 to pursue a career in fitness. Within a year, she became the top-selling personal trainer in her region.In 2016, Leila met Alex on the dating app Bumble. Their first date at a frozen yogurt shop lasted four and a half hours as they bonded over their shared approach to business and life. From that point forward, they became inseparable business partners and eventually married in 2017.
Leila’s expertise lies in operations, management systems, and building scalable infrastructure. Over four years, she founded and scaled three companies to over $120 million in cumulative sales across software, service, e-commerce, and brick-and-mortar industries—all without taking outside capital. Her specialty is creating flexible organizational structures and management systems that enable rapid growth while maintaining company culture.
Acquisition.com: Building the Business That Builds BusinessesTogether, Alex and Leila co-founded Acquisition.com, their private equity firm and holding company. Their portfolio has grown to over $250 million in annual revenue, focusing on investments in asset-light, high-cash-flow businesses, primarily in software and e-learning.
Their investment thesis centers on partnering with founder-owned businesses generating between $1 million and $10 million in EBITDA, helping them scale through proven systems and strategies. They look for founders who share their core values of competitive greatness, sincere candor, and unimpeachable character.
Making Business Education Accessible
What sets the Hormozis apart is their mission to democratize business education. Rather than keeping their knowledge behind expensive courses and masterminds, they’ve made much of their content freely available. Alex regularly shares business strategies through social media, podcasts, and YouTube videos, while Leila focuses on operations, leadership, and company building.
Their approach emphasizes practical, actionable strategies over theory. Alex’s books break down complex business concepts into frameworks that entrepreneurs can immediately implement, from creating compelling offers to generating leads and structuring revenue models.
Why People Connect With Them
The Hormozis have become beloved in the entrepreneurial community for several reasons:Authenticity: They share both their successes and failures openly, making their journey relatable. Alex frequently discusses losing everything multiple times before achieving success.
Complementary Partnership: Alex focuses on sales, marketing, and growth strategies, while Leila excels at operations, systems, and people management. Their different strengths create a powerful synergy.
Value-First Approach: Rather than using their expertise as a teaser for expensive programs, they give away substantial information for free, building trust with their audience.
Work-Life Integration: Despite their demanding schedules, they prioritize their relationship and demonstrate what a supportive, growth-oriented partnership looks like.
The Impact
Through their books, content, and investments, Alex and Leila Hormozi are reshaping how entrepreneurs learn to build and scale businesses. Their focus on fundamentals—creating valuable offers, generating leads, building systems, and maintaining strong company culture—provides a counterweight to the often-gimmicky world of online business education.
Whether you’re a new entrepreneur trying to get your first customers or an established business owner looking to scale, the Hormozis offer frameworks and strategies drawn from real experience building, scaling, and selling multiple eight-figure companies. Their story proves that with the right strategies, systems, and partnership, extraordinary business success is achievable.
For those interested in learning more, their books are available on Amazon, and they share regular content through their social media channels and the Acquisition.com website, where they also offer workshops and resources for business owners ready to scale.