I’ve been thinking hard about my life and have been trying to come up with a way for me to make sure that my income is virtually guaranteed in the future. I thought long and hard and realized that what I need to do is be too big to fail. I need to always be making money, no matter what happens. I need two indestructible businesses. I have a way of making this happen, at least for this blog.
What does it mean to be too big to fail?
Too big to fail was an expression that came about after the Great Financial Crash of 2008. I remember the day Bear Sterns went under. My mom’s Blackberry was glued to her hand. The banks that were too big to fail were the ones that were bailed out and survived. Too big to fail is a double entendre because they were too big to be allowed to fail at all. If they had, the rest of the economy would have collapsed.
Too big to fail: pay your bills with ad revenue
The ideal scenario for anyone who wants to make a living blogging is that they can pay all their bills and working expenses with the ad revenue from their blog. This requires a lot of effort and writing, because ad revenue historically doesn’t pay very well. But it can be done if you’re willing to spend a few months to a couple of years writing. Yesterday I released my hundredth blog post. This might be a lot to many, but I’m just getting started. I’m going to write until I’m too big to fail. My goal is to reach 200,000 impressions. If I can do that, the ad revenue from this blog alone will provide for a fantastic life. I will be able to achieve this goal. It’s just on the other side of a few months of hard work.
Everyone can do this too, in my opinion. Building a blog takes constant work, and you may feel burned out at the beginning, but it’s certainly possible to get the web traffic you need. From what I’m seeing right now, it takes about 300 targeted, well written and well promoted articles to drive this much traffic to your site. After 300 articles written, I don’t see why you shouldn’t be at 20,000 views per month. It takes about 3–12 months for your content to rank, so unless you’re a writing demon, this is only step one. After about 3 years, your blog should really start to get traffic. 200,000 views per month is right on the ball.
You become too big to fail with traffic
When it comes to websites, there are pros and cons. The pro is that it costs nothing to start a website. The con is that you need a lot of visitors to make a dent in the universe. You want to be in a position where you’re leaving a mark. You want to be in a position where if your traffic has collapsed, it’s collapsed throughout the niche or platform within which you’re operating. You don’t want to be small enough to go unnoticed. This is why gurus like Tai Lopez are so big on buying ads. They know traffic is king online.
Incorporation can help you be too big to fail
Access to credit in today’s world is very important. If you register a corporation, you might be able to put yourself in a financial position to take out loans with which to maintain your corporation. This will help keep your business afloat during hard times. You can also use loans to hire freelance writers and keep cash on hand in the meantime. This only really matters if you’re a major player, but I figured I would drop this in.
Depending on your niche, becoming too big to fail might be hard. This is why you have to pick a high-paying niche, so that you can write something that people value. The world doesn’t need more celebrity junk. If that’s what you’re making, you need to cast a wide net and have a lot of content. This will probably involve a team or just a lot of sweat, blood, and tears. It’ll be worthwhile if you can do it, but most successful solopreneurs enter high paying niches. This is why so many young “successful” people turn out to be scammers. So work hard, develop the relatively high-paying skill of content creation, and make your blog so big that you’re getting cheques in your sleep. It’s possible, and far easier to do than you think.
By Rising Current on .
Exported from Medium on November 8, 2024.
