Smart Marketing Means Assuming Your Audience Isn’t
There’s a uncomfortable truth that many marketers struggle to accept: the average person doesn’t think about your product, service, or…
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The Strangest Looking People Will Surprise You The Most
We’ve all done it. Walked past someone with mismatched socks, an overgrown beard, or clothes that look like they were…
The Fracturing of Shared Values: Why Platform-Native Content Is the New Reality
The internet promised to connect us all. Instead, it’s revealed something uncomfortable: we don’t actually share the same values anymore—if…
The Delete Key Is Your Best Friend: Why Concise Writing Wins
When I edit my blog posts, I have one goal: delete as much as possible.It sounds counterintuitive. You’ve just spent…
Why Specialists Dominate Lucrative Niches
The advice is ubiquitous: “Niche down.” It’s the first commandment of content creation. But this wisdom often misses a critical…
If You Use AI As a Crutch, It Will Show
A lot of people think that it’s easy to print money with AI. I just wanted to write an article…
When You Learn What It Takes, You’ll Desire Less
I went into this winter thinking Generative AI would make me a multimillionaire in my 20s or 30s. After 4…
Find Your Average Competitors, Not Your Celebrity Competitors
If you have a business, it’s important that you don’t get led astray by the famous people in your niche.…
A Great Relief: Automation and Sex Work
Automation is changing areas we thought were uniquely human. From factory floors to customer service, tasks are being reassigned from…
Generating AI Articles Is Boring
This is probably the second “handwritten” article I’m producing in the last two weeks. Surprisingly, it isn’t too hard for…