Depending on what business you’re involved in, Twitter has the potential to be an immensely valuable resource. Twitter is unique in that it lets you speak directly with members of your audience. This makes it well suited to offers that are high ticket, and/or personal.
I currently have been on Twitter for 6 months. I have a private account, and I’ve grown my following to over 200 people. They engage with my content, and like the things I post. I’m not ready to monetize yet, but I can tell you how I was able to grow my personal brand fairly quickly. It was actually pretty simple, requiring that I follow a few simple steps. If you follow these steps, you should be able to get Twitter followers. If you don’t like what these steps entail, you should be able to find a workaround if you’re creative. People respond to what they respond to. Play to win.
- I made sure to post content about dating/love.
To be clear, I didn’t post any pornography. I just knew that I wanted an audience of men looking to create their own freedom, so I posted some videos of some cute girls. Some of the videos had twerking, but the women always remained clothed. I got over 100,000 impressions from those videos, and a good number of new followers.
Some people can’t post anything that’s even remotely racy. That’s fine, but you should still try to post things that have a seductive edge to them. Think beautiful, well-dressed women on the Italian coastline or handsome soccer players. Humans are animals. Beautiful things and people excite us.
2. I made sure to follow bigger people in my niche and reply-guy them until they followed me back
In order to do this, I really had to niche down. I found people who were talking about stuff I could directly relate to, no matter how cringe the content sometimes got. I was genuine in my commentary, and a few of the bigger guys followed me back. This allowed my content to get more reach as it ended up in their likes. Bonus if they reposted it. Not everyone I followed was a fan of me but hey, closed mouths don’t get fed. I wasn’t asking for any handouts, just making my voice heard in today’s attention economy. Like I said earlier, I’m playing to win.
3. I spoke about current event/celebrity gossip
The general public uses social media to turn their brain off. Even though people do kind of want to learn, the dopamine rush that comes from spilling the tea can’t be beaten. If you want big reach on Twitter, give a take on something currently happening in Hollywood. The millennial generation still follows celebrities, you can tap in easily because Paparazzi is feeding you content 24/7. I commented on a lot of rap stuff. Not saying much beyond lamenting the degradation of black culture. But it worked, and people followed me easily. In marketing, it’s important to learn to relate to the average person. Like it or not, average people are very engrossed by pop culture, which is why it’s considered popular culture.
4. I was nice to smaller people in my niche
I used Twitter to make real relationships, not just post content and brag. The thing about Twitter is that it’s a personal platform. If you want to connect with people, you need to be likeable. You need to be a real person. Talk to the other guys if you want to grow. They can share useful information, and perhaps promote your products in the future. Even if they don’t help you directly, your smaller followers can inspire you. The content they reshare and things they say can give you ideas. It’s also important to keep your finger on the pulse in a general sense, especially if you’re on your grind.
Things I Could Have Done Differently
The biggest mistake I made was not either 1) creating a personal twitter 2) choosing a niche immediately. Instead, I created an anonymous cartoon account. When you create a Twitter account in your own name, you give yourself a networking tool. Twitter is the perfect place to sell your services. Anything with a personal touch can be sold on Twitter. I think it’s the most underutilized online platform in this sense. If you’re like me and don’t want to show your face, choosing a niche early on is the way to go. When you choose a niche early on, you make your best effort to limit your posts to one category. I had a vague niche in mind: personal development for people hoping to eventually find themselves in Asia. I’m not a weeb, but something about the Southeastern region of the continent has always interested me. I figured if I could gain an audience based on that, I could get a solid customer base. Unfortunately (and quite predictably) this niche was too vague.
Things I Will Do in The Future
At a certain point I will link this blog with my Twitter account. I’m not going to turn into a spammer, but I will definitely be engaging in aggressive self-promotion. I don’t think this is a bad thing. In fact, if I do this properly, I can add immense value. The key to doing this is to be genuine and not overly aggressive. I will also be starting a YouTube channel. While a blog is a quintessential part of any online biz, YouTube is where the fast money is. I won’t neglect SEO, but I would like to be getting as much of my traffic from YouTube and short video platforms as possible.
How Can I 10x My Coaching Income Using Twitter?
Due to the average Twitter user being in their early 30s, Twitter is relatively unexplored platform when it comes to networking and coaching. But this will change as the years go on, and the “town square” format of the platform will offer unique marketing opportunities in the coming years. It won’t matter what you want to teach, Twitter will allow you to find an audience for it. The retweet feature makes it easy. Just post viral content that people can interact with and you’re good to go. Your account will practically be promoting itself. If you can follow this strategy for just 2 years, you will have an audience numbering in the thousands, if you can get 1% of them to become regular coaching clients, you can make a living with 1,000 followers (charging $100 per hour). Twitter will allow you to charge more because if you’re doing things properly, your fans will trust you more. This means that you can charge a lot if you’re doing a good job. Your followers will be extra inclined to support you.
All in all, Twitter is just as easy a platform to master as others. The main issue is finding an offer. Most products aren’t suitable for Twitter. Snack foods and cheap clothing are meant to be sold en masse. The competition is stiff and margins are razor thin. Courses, coaching, software, and other forms of digital media are perfect for the platform. Local services can also be tried here. I predict that real estate agents will be using Twitter a lot in the next 15 years. Perhaps more blue collar services will too. The platform is mired with controversy, but I’m optimistic that will pass. It’s important to diversify, but I wouldn’t discount Twitter as a platform altogether.
