A lot of people think that it’s easy to print money with AI. I just wanted to write an article dispelling that notion in a short and simple manner. If you use AI to blog and use social media and can’t write, it will show. If you have no insights to offer, it will show.
Nowadays, the internet is all about offering specialized knowledge, at scale. Specialized knowledge is what helps people get healthy, learn things, enjoy life, and make money. You will get paid if you have specialized knowledge to offer and can promote yourself. You can productize your knowledge or promote products relating to your expertise.
If you use AI to generate worthless, fleeting content, it will be reflected in your results. You won’t be able to drive any transactions. It doesn’t matter if you’re just an entertainer. Low value content doesn’t drive transactions.
So if you use AI as crutch, it’s going to show. There needs to be a human element to your content, and you need to have knowledge. You can’t win without these two things, and AI won’t fill the gaps. Users, along with Google, will ignore you. Learn how to prompt well, and proofreed the things you write. We live in the age of performance marketing, it’s not just about generating content.
We’re in a weird world. On one hand, Google still rewards length. Informative content wins. But eyeballs are less focused. Being concise is helpful, and can get you more traction. This is another reason why you can’t just mindlessly use AI. You have to have a feel for what works nowadays.
Thanks for paying attention.
