The Trap of Chasing Rich

There’s a peculiar tragedy playing out across office buildings, startup incubators, and family dinner tables everywhere. People are systematically destroying their happiness, health, and relationships in pursuit of being “rich” when they could have stopped at comfortably well-off and actually enjoyed their lives.

The difference matters more than most people realize. Being noticeably well-off means you can afford a nice home, take real vacations, never worry about medical bills, save for retirement, and maybe indulge in a hobby or two. You’re in the top twenty percent or so of earners. Life is genuinely comfortable. But for many people, this isn’t enough. They see the finish line and keep sprinting past it, convinced that true happiness lies somewhere beyond well-off, in the territory of genuinely rich.

What they don’t calculate is the cost. Getting from well-off to rich often requires doubling down on exactly the behaviors that got you to comfortable in the first place, except now the returns are diminishing and the sacrifices are compounding. You were working fifty-hour weeks to become well-off. Now you’re working seventy-hour weeks, missing your kids’ childhoods, postponing that novel you wanted to write, letting friendships wither, for what? To upgrade from a very nice house to a slightly bigger very nice house? To have two vacation homes instead of being able to actually use one?

The math stops making sense somewhere along the way, but people don’t notice because they’re too busy optimizing. They’ve turned their lives into a video game where the only metric is net worth, forgetting that the point of money was supposed to be enabling a good life, not replacing it.

Consider the typical trajectory. Someone builds a successful career, reaches a comfortable six-figure income, and should probably just coast from there, working reasonable hours and enjoying the fruits of their labor. Instead, they see an opportunity to double their income. Maybe it’s a promotion that requires relocation and constant travel. Maybe it’s starting a business that will consume their next five years. They take it, telling themselves it’s temporary, that they’ll ease up once they hit the next milestone.But the next milestone reveals another milestone beyond it. The person who was going to relax once they hit a million in net worth gets there and realizes that two million would provide even more security. Two million becomes five million becomes ten million, and at each stage, the goal posts move. Meanwhile, their marriage is struggling from neglect, their body is falling apart from stress and lack of exercise, and they haven’t had a meaningful conversation with their college friends in three years.

The cruelest part is that the additional money often doesn’t buy proportionally more happiness. Research consistently shows that happiness increases with income up to a point, and that point sits somewhere in the “noticeably well-off” range. Beyond that, you’re trading real life for abstract numbers in a bank account. You’re grinding away your present to inflate a future that may never come, or that might arrive only after your health, relationships, and spirit have been ground down to nothing.

There’s also an opportunity cost that’s rarely acknowledged. The years you spend climbing from well-off to rich are years you could have spent becoming genuinely good at something you care about, deepening relationships, contributing to your community, or simply being present for the life you already have. That time doesn’t come back. Your kids are only young once. Your parents won’t be around forever. Your own energy and health are finite resources.

None of this means ambition is bad or that money doesn’t matter. The path to becoming noticeably well-off is absolutely worth pursuing for most people. Financial security is genuinely important. Being able to absorb surprises without panic, having options, not worrying about bills—these things contribute meaningfully to wellbeing. But there’s a difference between pursuing security and comfort versus pursuing wealth as an end in itself.The people who seem happiest aren’t necessarily the richest ones. They’re the ones who figured out what “enough” means for them and then stopped the treadmill. They’re the ones who took the comfortable job with reasonable hours over the prestigious position that would have consumed their lives. They’re the ones who could have made partner but chose to stay senior associate because it let them have dinner with their family. They’re the ones who sold their company for a good amount rather than grinding for three more years to make it a great amount.

This isn’t about being lazy or lacking ambition. It’s about being clear on what you’re optimizing for. If your goal is to have the highest possible net worth when you die, then by all means, keep grinding. But if your goal is to live a good life, to be there for the people you love, to pursue interests that matter to you, to experience joy on a regular basis rather than perpetually deferring it, then at some point you need to step off the hamster wheel.The trap is thinking that rich and happy are the same thing, or that you need to be rich to be happy. You don’t. You need to be comfortable, which is achievable for many people if they make it a priority. Everything beyond that is a choice, and it’s a choice with real tradeoffs that should be made consciously rather than sleepwalked into.

Too many people are sacrificing their actual lives at the altar of a theoretical future life that never quite arrives. They’re missing the point entirely. The point of money is to enable living, not to replace it. Somewhere in the comfortable range, you have enough to live well. Everything after that is a choice about what you really value. Choose wisely.