You’re Still Early: The Global Crypto Opportunity

When we talk about cryptocurrency adoption, there’s a narrative that gets repeated so often it’s become background noise: “You’re too late. Bitcoin’s moment has passed. The early adopters already made their fortunes.” But this narrative is built on a fundamental misunderstanding of where we actually are in crypto’s global story.

The reality is stark and surprising. Only around 6% of the world’s population owns any cryptocurrency at all. That’s not 6% who are active traders or blockchain developers or DeFi enthusiasts. That’s 6% who own even a single dollar’s worth of any digital asset. Think about that for a moment. Ninety-four out of every hundred people on Earth have never owned crypto.

This statistic becomes even more revealing when you look at where that 6% is concentrated. The vast majority of crypto ownership is clustered in wealthy nations, in cities with robust internet infrastructure, among people who have bank accounts, credit cards, and the financial literacy to navigate exchanges. If you’re reading this from somewhere outside what we used to call the “first world,” the percentage of crypto owners in your community is likely far below that global average.

This isn’t a story about being late. This is a story about being incredibly, almost impossibly early.

Consider the internet as a comparison point. In 1995, roughly 1% of the world was online. People who understood the internet’s potential back then weren’t late, they were visionaries. By 2000, that number had climbed to about 6.5% of the global population. That was the year the dot-com bubble burst, and conventional wisdom declared the internet revolution over. We know how that story ended. Today, over 60% of humanity is connected, and the internet has fundamentally restructured civilization.

Cryptocurrency is following a similar trajectory, but with an even more uneven distribution. The technology emerged from wealthy tech hubs, spread through communities with disposable income and risk tolerance, and has largely remained confined to those circles. Meanwhile, billions of people who could benefit most from borderless, permissionless money have been effectively shut out by barriers of access, education, and infrastructure.

If you live in a region where banking services are expensive, unreliable, or simply unavailable, you’re not late to crypto. You’re exactly the person this technology was designed to serve. If you live somewhere with unstable currency or remittance fees that eat 10% of every transfer from family working abroad, crypto isn’t a speculative luxury for you. It’s a practical tool that could genuinely improve your financial life.

The infrastructure is still being built. Mobile-first solutions are making wallets accessible on basic smartphones. Lightning Network and layer-two solutions are making transactions affordable even for small amounts. Educational resources are finally being translated and localized. The bridges between traditional money and cryptocurrency are becoming easier to cross, not harder.

What looks like maturity in Silicon Valley or Singapore represents just the first chapter in a much longer story. The next wave of adoption won’t come from another Wall Street firm adding Bitcoin to its balance sheet. It’ll come from someone in Lagos using stablecoins to preserve savings against inflation, from a family in Manila cutting remittance costs in half, from entrepreneurs in Buenos Aires accessing global markets without permission from gatekeepers.

The narrative of being “too late” serves the interests of those who got in early and want to feel special about their timing. But cryptocurrency’s fundamental promise isn’t about making early adopters wealthy through speculation. It’s about creating a financial system that works for everyone, regardless of where they were born or what passport they hold.

Yes, you won’t experience the 10,000x returns that someone buying Bitcoin in 2011 might have seen. That ship has sailed. But you’re also not trying to navigate the chaos of those early years, when exchanges collapsed overnight, when losing your private keys meant your money vanished forever with no recourse, when the technology was so rough around the edges that using it required genuine technical expertise.

You’re arriving at a moment when the tools are better, the risks are better understood, and the use cases are clearer. You’re arriving when the technology is actually ready to deliver on its promises rather than just its potential. And you’re arriving when 94% of humanity still hasn’t shown up.

That doesn’t sound late to me. That sounds like standing at the starting line while everyone else is still looking for the stadium.