I’ve been blogging for the better part of a year now. It’s been quite the journey, and I’ve learned a lot about what it means to make money online. I’ve learned how to manage an active WordPress site, gone in-depth on Google analytics, and started to master the Google Search console. It’s magical. Seeing people search for stuff related to your article and knowing they’re clicking is a great feeling. I was ecstatic when my article about Andrew Tate made it to the first result for “How Did Andrew Tate Get Rich?”. It happened so quickly. All within six months of posting. And yet, Google was quick to cut me down. I stayed in the number one spot for about a month, and now I’m fighting to maintain the same levels of traffic as before. But I’m doing it and that’s what matters. The lesson I’ve learned from all this is that Google is a fickle Mistress. The algorithm is quick to change, and the results shuffle with each search. As such, we have to protect ourselves and our businesses as bloggers. Here’s how we can get that done.
Produce a lot of content
Spray and pray can work well with a blog connected to ecommerce. As long as your posts are tangentially related to your offer, you should be able to convert if you have a good product and slick marketing. You want to get to the point where your content is bringing in 1,000 to 2,000 views per month, bare minimum even on a bad month. 100 articles or so should do the trick if it’s connected to a product. If you’re doing the right press releases and link building, you should be able to get some traffic. You want to have enough content out that if one article or video drops in the Google search results, you can rest on the strength of your other work.
Choose high RPM activities
A blog with an RPM of under $50 is unserious. $100 is the minimum in my book. You want to be able to survive on 10,000-15,000 organic views, ideally less. The less time you spend creating content for one venture, the sooner you can get around to doing other stuff. You want to be able to survive without a lot of traffic. I want to set up my blog such that I can survive with only about 200 live posts. I’ll be writing more of course, but I would like to be able to live off of digital products and the like. For myself, this will mean either putting my content behind a paywall or designing digital and physical products that go hand in hand with my writing. Affiliate marketing expensive products is something that also works well for many.
Build your email list
This is something I have been slacking on, and something that I full intend to get to. I don’t want to think about too much business stuff until I get to 200 articles. That’s when I’ll have more clarity on what kind of traffic and visitors I’m able to attract. But an email list is one of your best tools to fight against Google’s monopoly. When you get users to subscribe to your email list, they get updated whenever you make a blog post. Unless you’re updating your blog daily and are well known, a lot of those people are people you would have likely lost. Now, you can contact them each and every time you have something new. I have a small email list from Medium.com, it’s four members strong. I will add an opt-in and create an update system when I get to 200 articles, as previously stated.
Get on social media
I think social media is the last step one should be taking in one’s online money-making journey, excluding YouTube. If you’ve done what you can with a blog, you should probably be looking to Instagram, Facebook, and YouTube to promote your products. People spend a lot of time on these apps, and if you can figure out how to create content efficiently, you can win. Social media comments are a great way to get attention. Piggyback off of other people’s success, rather than wasting too much time on creatives.
Focus on topics people are passionate about
This makes it far easier to succeed, and you probably won’t even have to think about KPIs like RPM and traffic if you execute properly. When people are passionate, they make purchases. It’s that simple. Look at Kevin Samuels, and how he was able to earn thousands of dollars per night arguing with people. It’s absolutely bananas if you think about it. Kevin Samuels was a matchmaker and image consultant, but he made most of his money exploiting people’s passion.
You never, ever want to put all of your eggs in one basket. And yet, so many people do when they’re looking to make money online. You don’t need to. If you’re active on social media and YouTube, and do things that people are interested in, you shouldn’t be lacking in traffic. Google is unlikely to suppress the results that people want to see in the long term. If people are passionate about your work they’ll demand your time and seek you out. Don’t worry too much about the minutiae of ranking on Google if you’re a blogger. That stuff is more for businesses that have a blog section, and are looking for topical authority. If you’re in the business of consistently publishing articles, ignore the day to day Google stuff. Instead, focus on being so prolific that nothing Google does fazes you.
Thanks for paying attention.
