The problem with lots of bloggers is that they are antisocial. I know this because I am a blogger. I just want to write. I don’t want to talk, and I don’t want to connect with people very much. Unfortunately, this doesn’t work too well in the real world. You see, unless you want to be waiting around forever for your blog to get some traction, raising your blog’s RPM is going to be what makes the difference between you finding success and failing miserably.
Why do I say this?
Let’s get into it.
The Medium partner program pays between $10 and $90 per 1,000 views. That sounds pretty good, if you’ve heard the numbers that people quote. But if you look at how much some websites are making, you’ll quickly realize your RPM should be sitting around $300 minimum. That’s how you make real money online. So why is it that most blogs just don’t make that much? I’ll explore a few of the reasons in this article.
Most blogs don’t drive much traffic
Getting more than 2,000 views per month puts you in the top 1% of websites. And by that, I mean active websites, not all websites. You’re just not likely to drive lots of traffic online. So, make sure you cover high value topics. It’s a lot easier than banging your head against the wall trying to go viral. That being said, there is something that writers can do before selling out. They can write more. If a blog can get more than 4,000 views per month, there’s good potential to make a lot of money. You just need the right product to be attached to it. The more traffic you bring in, the higher your conversion rate. You appear more trustworthy.
Most bloggers haven’t written enough
The stats don’t really lie. It seems as though a lot of bloggers simply don’t want to write a lot of posts. That’s fine, but they can’t expect to make money with no traffic. If you want to make a living online, you need to post. You also need to understand that the average post isn’t worth much. Media outlets and Medium publications rely on lots of different writers pooling their resources and collaborating. It’s made the game hell for smaller publishers. Nowadays, it takes years to get the kind of traffic required for ad networks such as MediaVine, if you have average results. Going viral can happen for a few, but Google will usually limit you. Articles that were published more recently get more traction than old pieces, but the big boys will always get the most traffic, even if you’re able to put out a decent amount of content. You need to write a lot in order to even have a shot at getting a lot of attention.
Most blogs only solve one problem
If your business only solves one problem, then don’t be surprised when you get less money than the person whose business solves multiple problems. The fact of the matter is, that if your blog RPM is under $100, you’re wasting your time, from what I can tell. The ideal is about $1,000. Amazon’s ecommerce store seems to pull an RPM of about $10,000. That’s just based on rough math. As a small blogger, you probably need to solve a lot of problems. Don’t just do one thing.
Most bloggers don’t provide a service
If you can provide a service for people, you’ve likely added about $100 to your RPM. You just need to get people to pay you for your time. This is easier said than done, but it can happen with a bit of skill. Every blogger should provide a service if they can. Just think hard about how you can package your time into a product. Sell, sell, and sell some more.
Bringing the RPM of your blog and website up is the key to success. If you focus on the right niche, you should be able to do that with ease. Making money online is very possible. You just need to focus and work hard. The path is actually very clear, if you just think it through.
Thanks for paying attention.
By Rising Current on .
Exported from Medium on November 8, 2024.
