The ideal visitor to your website pays you $1. If you can make a dollar per visitor that way, and you can make $2,000 per month with minimal traffic. Most websites don’t bring in high-value traffic. A lot of display ads only earn bloggers about $2 per thousand views. That’s a far cry from a dollar per view, about 500x less. But still, $1 per view is very possible. If you look on Flippa.com, under the ecommerce section, you’ll see that’s happening, albeit rarely. I aim to earn $1 per visitor to this website. I’m in the self-improvement niche and will be selling digital products along with coaching. I sell high value products and I’ve done a lot of work. Still, there’s no guarantee that I’ll earn $1 per visitor. There’s no guarantee of anyone earning $1 per website visitor. But here’s what you can do to give yourself the best shot, based on what I know about making money online.
Collect emails
Collecting emails will raise your conversion rates. When you have people’s email addresses on file, you can contact them again and again. I spent a year writing and haven’t collected many emails. But I do have 5. Those 5 are better than none. I can sell them products, send them my new articles, and generally keep them updated about the state of my business. Collecting lots of email addresses as soon as you’re getting the traffic is a central piece of blogging or creating content online. You want to build a community.
Sell lots of products, if you’re selling products
The biggest and most popular department stores have a ton of offerings. The average consumer gets bored easily nowadays, and the biggest fast fashion companies are producing millions of designs each year. This means that you’re looking at creating a bunch of designs and product configurations if you’re looking to compete with them. The more you build and create, the more your customers will have to choose from. Creating separate products with their own page is also a great way to get SEO traffic. That SEO traffic will be high value, as the people who click on the page result will likely be very interested in buying.
Or sell consumables
If you have a consumable product, you’re going to make a bit more per customer per product. This is because if you do a good job, people should come back. The hard part with consumables is getting people to come back. You need to spend a lot of time working on your product if you’re looking to sell consumables.
Sell subscription products or services
I predict that AI is going to make the price of software crash over time. But the world isn’t using AI to its full capacity yet. This means that software subscriptions are currently extremely lucrative. Spotify, Adobe, Alphabet, Salesforce. These are all companies which sell software subscriptions. If you want to make $1 per visitor, earning subscription revenue gives you a good shot.
Make sure your coaching is high-ticket and good
Coaching is a great way to make lots of money online. Why? Because coaching is a service. You’re selling your time, but if you’re coaching people on a valuable skill you can earn a good living. If you don’t feel good about charging a lot for a course, you can force you customers to commit to a certain number of hourly coaching sessions. This guarantees you a big deposit and a lot of cashflow. If you do a good job, you can get repeat, uber-high-ticket customers. This is going to make it a lot easier to make money than if you’re selling a product. Solo blogging is a great method of promotion for coaches. The returns are exponential.
Optimize your conversion rate
The best way to do this is to make your offer more enticing. Solve the pain points of your customers and learn how to get them to buy. This will take a lot of practice, but in my experience, the best way to optimize your conversion rate is to sell something that people really, really want. For content creators, this often means helping people get healthy, get paid, or find love. If you can do that, you should be getting more than enough conversions from people visiting your site. Health, wealth, and romance. Even if your blog is entertainment-based, products in those niches do the best.
Don’t be afraid to charge a lot of money
If you’ve done the work, you should charge lots of money. Charging lots of money allows you to live well, so that you can work your hardest and do a good job for your clients and customers. Don’t be afraid to charge a high price for your work. If you know yourself, do your best, and provide a worthwhile service, you should charge people appropriately. The gas companies aren’t afraid to raise prices on fuel, are they?
Making a dollar per visitor isn’t a guarantee. It’s hard to do. If you look at Flippa.com, you’ll see that the amount of money being made online is substantial, but that most E-Commerce sites are earning only about 10 or 20 cents. But still, there are a few outliers, and it makes sense to aspire to be one of them. One thing is clear. If you want to hit $1 per view, you want to get into E-Commerce. Content creation alone won’t do it. There are too many people online, and ads aren’t worth enough. But if you apply the strategies discussed in this article, you give yourself a good shot of making $1 per view. Just keep working, strategizing, and optimizing. Odds are you’re going to be making a good living far before you reach an income of $1 per view.
Thanks for paying attention.
