If you’re blogging, you want to aim for an RPM of at least $100. I think this is the bare minimum to get by as a blogger in today’s era. Most bloggers and YouTubers don’t make a lot of money for their efforts. In any given endeavor, most of the revenue is going to a small group of people. Getting your RPM above $50 and $100 is the key to enduring success in the field of blogging and making money online. If not, odds are you will be working hard and staying poor. If you look at Flippa.com, you’ll see that blog RPMs vary wildly. This is because different people are in different niches. Some pieces of content are more valuable than others. Some blogs are also better monetized than others. Some writers are rank amateurs, while others are experienced digital marketers. The main difference between those who make a living online and those who don’t, is who’s able to draw a higher RPM for their blog.
What is your blog RPM?
RPM stands for Revenue per mille. It’s a way of measuring how much money your blog makes for every thousand views. This measure is also used to measure how much money YouTube Channels are making. YouTube tends to pay about $5 per 1000 views. Adsense pays about $2. Ad networks like Ezoic and Mediavine pay about $10-$50, normally. It all depends on your niche. So, I’m claiming that bloggers should be aiming to earn $100 per thousand views, or 10 cents per views.
Traffic will likely become more difficult to acquire
Getting lots of traffic will probably be more difficult in the future. More and more people are writing and making money online. It just won’t be possible to get the traffic that you used to in 2020. People’s attention will be too divided. You need a robust content base that is resistant to shocks in the market. The way you make your content resistant to traffic spikes is by charging more money, aka raising your RPM. The way you become resistant to low sales is by saving money and selling generic products. This means the answer is also to raise your blog’s RPM. The answer is always to raise your blog’s RPM.
The higher your RPM, the less content you need to create
You shouldn’t be lazy, but the less content you need to create, the better for your business. Creating less content means you can diversify your business sooner. The earlier you’re able to diversify, the sooner you’re able to secure your position. You want to own multiple businesses in today’s world. One just isn’t enough. That being said, focusing on one business at a time pays massive dividends.
Getting to a $100 RPM is possible
You just need to sell a $100 product with every thousand views that you get. This is probably easier said than done, but if you create a good product, you should be able to make money. Lots of people read blogs and end up buying stuff. I remember when I bought a book on stretching for scoliosis from a blog. It cost $15! If you have a store with multiple products, odds are your viewers will take interest. Just make sure that you focus on your energy on things that people care about. Make sure your products relate to your topic of discussion. People don’t want to shop for things that don’t suit them. All that being said, if you have a good number of products for sale, you have a shot at making money, if the traffic is properly funneled. Just remember that your margins will be lower on drop shipping and print on demand products.
How can you get to a $100 RPM?
There are three ways to raise the RPM of your blog. The first, and most obvious, is to create a digital product, and attach it to a store that’s highly visible on your blog. This was mentioned in the previous paragraph, and it works. That being said, it isn’t super common if you look at sites like Flippa. The second way you can earn money from your blog is by selling a service. If you can sell a service that people actually want to buy, you’re likely to make a good living as a result of your websites. The third way to make lots of money from your blog is by writing about high value topics. Writing about health, wealth, romance, and commerce are the best ways to line your pockets. People care a lot about these topics, and they’ll spend lots of money when it comes to improving in these aspects. If you can sell products and services in a high-value field such as Finance, you have yourself a high-RPM blog.
Don’t allow yourself to suffer while making pennies. Whatever you’re doing in life, you want to make sure that you’re getting the proper renumeration for your efforts. This way, you’re going to actually be able to live comfortably and enjoy the fruits of your labor. Aim for a high blog RPM, don’t settle for what Adsense, Ezoic, and Mediavine have to offer. That would be a gross underutilization of the internet’s capabilities. Don’t be too greedy but make as much money for your efforts as possible. Don’t be afraid. Sell something and charge good money for it. That, or sell a lot of smaller products.
Thanks for paying attention.
